Okay, I’m no actor, and I’m definitely not starring in a movie anytime soon, but you have to admit, that poster looks pretty good, right? That’s because I followed the formula.
Have you ever noticed that a lot of movie posters and DVD cover art look very similar? What if I told you that most movie art uses two primary colors: orange and blue? You probably never realized that, but once you start paying attention, you’ll see it everywhere.
So why is it such a popular combination? One theory suggests that orange and blue are used so often because they’re the two most complimentary colors in our visible spectrum. Okay, but why does that make it so great for movie art? It could be because those two colors also represent conflict, which is a basic building block of any story. Without conflict, there would be no climax. Without the drama, there wouldn’t be a happy ending.
Orange and blue represent day and night, hot and cold, fire and ice – basically they’re complete opposites, which is why they’re so attractive together, and why the combination is able to set the mood for almost any movie.
Check out this collection of artwork from popular movies to see what I’m talking about it. Once you see it, you’ll never be able to UNsee it.
See what I mean? If you can find any more examples, feel free to share them in the comments.